One of the most important parts of our business is also one of the most overlooked. Commercials. Many stations do not have a variety of voices available. That means the same voice is on spot after spot after spot. The result is disappointing performance for your clients.

Good creative starts with good writing. In the ancient past, radio stations had copywriters. Unfortunately, copywriters went the way of the Edsel, leaving Account Executives to write copy. And while some are incredibly good writers, many are much better at selling than writing.

All this matters. Radio stations need to put their best creative foot forward, whether it’s playing a spec spot for a client or the final on-air commercial, the better the spot, the better the result for your client. And for your station.

We created Radio Spot Shoppe as a resource for stations. We provide production, copywriting and more on a next-day-turnaround basis. We have a stable of Radio veterans to give you a range of voices as well as producers who add music and production values to your commercials.