Remember when Radio stations had copywriters on staff? No? That’s ok. It was so long ago that few who do are still alive!
For most stations, commercial copywriting falls to AE’s. Some of them have a knack for writing great spots. Other not so much. If you have a do have a good writer on staff, chances are that person is overworked. Same for production. Production Directors are as overworked as AE’s. That means the same voice on spot after spot after spot.
Radio Spot Shoppe can help: Our writers and producers help take the pressure off your local staff. That means your commercials will sound different because different people are creating them.